Chief Marketing Officer (CMO) for an app with 10M+ downloads | AppBlock – An App with Global Impact 🚀 - copy

CMO for AppBlock

Data. Team. Growth. Real Impact.

AppBlock is a mobile app that helps people protect their time, stay focused, and spend more moments offline — where it truly matters.

🌍 10M+ downloads in over 160 countries

📈 Growing nearly 100% year-over-year

🔥 Bootstrapped — no VC burn, just healthy, thoughtful growth

🚀 On track to become one of the world’s top productivity apps

📱 The largest app blocker on the market, with nearly 1,000,000 active users across continents

Right now, we’re looking for someone to help take this story even further. We’re not just hiring a CMO — we’re looking for a leadership partner. Someone to help shape the strategy, growth, and future direction of AppBlock.

🧠 Who are we looking for?

A CMO who’s not afraid of data, understands people and algorithms, and has a sharp sense for brand building.

Someone who:

• Feels at home in data – knows how to read it, interpret the context, and take meaningful action.

• Can evaluate ad channel performance and lead a team focused on performance marketing – and knows that ROI is more than just a ROAS spreadsheet.

• Has growth in their DNA – always experimenting, optimizing, and testing new paths.

• Knows how to build a global brand – in look, tone, strategy, and product positioning.

• Has experience with mobile apps or can quickly adapt – understands terms like retention, DAU/MAU, ASO, or subscription funnel.

👉 Coming from a senior SaaS leadership role? Mobile experience isn’t a dealbreaker if you bring the right mindset and track record of growth.

• Is a connector – brings together product, development, design, support, and business.

• Speaks and writes English fluently – our team is international, and most communication happens in English.

• Embraces AI tools – understands their power and how to use them effectively for planning, analysis, creativity, and productivity.

🛠 What will your role look like?

• Lead and grow our marketing team – from content to performance.

• Own the key marketing metrics – cost, ROI, conversions, acquisition, and retention.

• Design and evaluate growth strategies – scale what works, test what might.

• Work closely with product – marketing and product are deeply integrated at AppBlock.

• Shape the positioning and messaging of the AppBlock brand – with global consistency and clarity.

• Build and nurture relationships with partners – Google, Apple, Meta, TikTok – and look for new opportunities.

• Collaborate directly with the CEO – you’re not an executor, you’re a strategic partner.

• Leverage the full power of modern AI tools – from ideation to automation.

• Explore new channels and approaches – influencer marketing, community growth, new markets, new distribution models.

🚀 What do we offer?

• A product that helps people live better lives – less stress, more focus.

• A great team and open culture – no corporate silos, real impact from day one.

• Freedom and trust – flexible workstyle, your own team, real ownership.

• Access to all the tools and data you need.

• Competitive compensation that reflects the importance of your role.

• And most importantly: the chance to shape the future of a globally successful product.

🎯 If you love data, growth, AI, and brand building…

And want to work on a meaningful product with real global impact — get in touch.

Let’s grab a coffee or jump on a call.

We’d love to meet you!