Group CMO

Remote
Brno
Full-time

🏢 Abugo is a commerce software group behind Reservio (scheduling & booking), Survio (surveys & feedback), Smartsupp (live chat & conversational AI), and Tanganica (performance marketing for e-commerce), Shopsys (e-commerce technology & full-service for large B2C and B2B stores, own open-code platform), Soundsgood Agency (the only Czech agency with Shopify Experts certification).

We're now looking for a Group CMO to own marketing across the first four product-led SaaS brands serving millions of users across 25+ languages, build a shared marketing engine powered by AI and automation, and drive growth in a market where the rules are being rewritten.

Key Responsibilities

🎯 Define and own the unified marketing strategy across all portfolio companies, ensuring alignment with group-level growth goals.
👥 Build and lead a single, cross-portfolio marketing team (~15 people), replacing siloed company-level structures with a shared, scalable operation.
🚀 Design the go-to-market approach that blends marketing, sales, and customer success — adapting to how buyers discover and evaluate software today (AI overviews, conversational AI, shifting SEO landscape).
⚙️ Drive shared infrastructure: unified CMS, design system, analytics, localization pipelines, and content automation — so every improvement scales across all brands.
🤖 Champion an AI-first marketing culture — leveraging tools like Claude Code, n8n, and AI-native apps to operate at 10x efficiency without growing headcount.
📊 Own marketing analytics and reporting across the portfolio, making data-driven decisions on channel performance, market expansion, and budget allocation.
🎨 Balance brand individuality with operational unity — each product keeps its identity while benefiting from shared processes and expertise.
🤝 Collaborate closely with the PLG Managing Director, product teams, and company CEOs to align marketing with product and business strategy.
🌍 Identify and unlock growth opportunities — from expanding into new European markets via automated localization to building lead generation engines and personalized outreach.

Requirements

✅ Proven experience leading marketing at a product-led SaaS company. Experience across multiple brands or products is a plus.
✅ Track record of building scalable marketing operations — unifying tools, processes, and teams across previously independent units.
✅ Deep understanding of modern acquisition: SEO, paid, PLG, content, and how AI is disrupting traditional channels.
✅ Hands-on experience with marketing automation and AI tooling — not just directing, but building and experimenting. Existing knowledge of AI-first workflows (agents, automation platforms, AI coding tools) is a significant advantage.
✅ Strong analytical mindset with experience in cross-product reporting and data-driven prioritization.
✅ Ability to lead through change — unifying teams from different cultures and workflows into a cohesive, motivated group.
✅ Excellent communication in English; Czech or Slovak is a strong plus.

Why Abugo?

🏗️ You won't just shape marketing for four products — you'll build a GTM engine designed to scale as Abugo expands its portfolio beyond the current brands.
🤖 You'll work in an AI-first organization where automation and experimentation are core to how we operate.
⚡ You'll join at a pivotal moment — building something new, not maintaining the status quo.
🔑 You'll have real authority to make decisions, unify teams, and drive change without layers of approvals.
💼 You'll be part of a leadership team that includes the CEO, PLG Managing Director, and company leads — with direct impact on group strategy.
🧩 You'll inherit a team of talented specialists across SEO, content, design, localization, and campaign management — ready to be unlocked as one unit.

Benefits

🏠 Brno-based hybrid setup preferred, but not a requirement — we're open to remote candidates.
⏰ Flexible working hours.
🌴 5 weeks of vacation and sick days.
📚 Personal learning budget, and access to courses and conferences.
💪 Multisport card.
🐶 Dog-friendly office.
🎉 Company events, offsites, and regular team-building activities.

Key Responsibilities

🎯 Define and own the unified marketing strategy across all portfolio companies, ensuring alignment with group-level growth goals.
👥 Build and lead a single, cross-portfolio marketing team (~15 people), replacing siloed company-level structures with a shared, scalable operation.
🚀 Design the go-to-market approach that blends marketing, sales, and customer success — adapting to how buyers discover and evaluate software today (AI overviews, conversational AI, shifting SEO landscape).
⚙️ Drive shared infrastructure: unified CMS, design system, analytics, localization pipelines, and content automation — so every improvement scales across all brands.
🤖 Champion an AI-first marketing culture — leveraging tools like Claude Code, n8n, and AI-native apps to operate at 10x efficiency without growing headcount.
📊 Own marketing analytics and reporting across the portfolio, making data-driven decisions on channel performance, market expansion, and budget allocation.
🎨 Balance brand individuality with operational unity — each product keeps its identity while benefiting from shared processes and expertise.
🤝 Collaborate closely with the PLG Managing Director, product teams, and company CEOs to align marketing with product and business strategy.
🌍 Identify and unlock growth opportunities — from expanding into new European markets via automated localization to building lead generation engines and personalized outreach.

Requirements

✅ Proven experience leading marketing at a product-led SaaS company. Experience across multiple brands or products is a plus.
✅ Track record of building scalable marketing operations — unifying tools, processes, and teams across previously independent units.
✅ Deep understanding of modern acquisition: SEO, paid, PLG, content, and how AI is disrupting traditional channels.
✅ Hands-on experience with marketing automation and AI tooling — not just directing, but building and experimenting. Existing knowledge of AI-first workflows (agents, automation platforms, AI coding tools) is a significant advantage.
✅ Strong analytical mindset with experience in cross-product reporting and data-driven prioritization.
✅ Ability to lead through change — unifying teams from different cultures and workflows into a cohesive, motivated group.
✅ Excellent communication in English; Czech or Slovak is a strong plus.

Why Abugo?

🏗️ You won't just shape marketing for four products — you'll build a GTM engine designed to scale as Abugo expands its portfolio beyond the current brands.
🤖 You'll work in an AI-first organization where automation and experimentation are core to how we operate.
⚡ You'll join at a pivotal moment — building something new, not maintaining the status quo.
🔑 You'll have real authority to make decisions, unify teams, and drive change without layers of approvals.
💼 You'll be part of a leadership team that includes the CEO, PLG Managing Director, and company leads — with direct impact on group strategy.
🧩 You'll inherit a team of talented specialists across SEO, content, design, localization, and campaign management — ready to be unlocked as one unit.

Benefits

🏠 Brno-based hybrid setup preferred, but not a requirement — we're open to remote candidates.
⏰ Flexible working hours.
🌴 5 weeks of vacation and sick days.
📚 Personal learning budget, and access to courses and conferences.
💪 Multisport card.
🐶 Dog-friendly office.
🎉 Company events, offsites, and regular team-building activities.

Abugo

Group CMO

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