ROUVY is the world's leading realistic indoor cycling platform. The app allows athletes to exercise, compete, ride with friends for fun, and much more. With thousands of real routes filmed on video around the globe, we aim to create the most realistic home experience for cyclists of every level, by bringing the outdoors indoors.

And now we're looking for a CRM Specialist to join the team, ideally with a passion for the sport. :-)

The CRM Specialist will focus on marketing automation using triggers and advanced segmentation techniques to optimize the customer journey.
The ideal candidate will possess advanced knowledge of analytics, reporting, campaign evaluation, and be highly organized in campaign planning, execution, and evaluation.
The CRM Specialist will primarily work with the Bloomreach Engagement CRM tool and collaborate closely with the CRM Director to achieve KPIs related to user engagement, revenue growth, and increasing active users in the database.

As a CRM Specialist in the B2C SaaS domain, you will be working in one of the most exciting areas from a CRM and marketing-automation perspective.

What responsibilities and challenges are waiting for you?
👉 Develop and Execute Campaigns:
Utilize the Bloomreach Engagement tool to create, run, and evaluate personalized omni-channel campaigns, ensuring they align with the CRM strategy.

Conduct A/B testing of visuals, subject lines, copy, and wording to optimize campaign performance.

Make recommendations on email content and variations for A/B testing.

👉 Analytics and Reporting:
Possess advanced knowledge of analytics tools and techniques to measure campaign effectiveness.

Evaluate the results of campaigns and provide actionable recommendations based on findings.

Collaborate with the CRM Manager to discuss campaign performance and insights.

👉 Campaign Planning and Execution:

Work closely with ROUVY’s CRM Director to create projects in the marketing calendar.

Assign subtasks within projects to ensure efficient campaign execution.

Send out emails, pop-ups on websites, push notifications and/or in-app messages based on users’ segmentation and behavior.

Measure and record the volume of marketing communication for individual customer segments.

👉 Competitor Tracking:

Monitor and track competitor activities in the CRM space.

Stay updated on industry trends and best practices related to CRM and marketing automation.

✔The CRM Specialist reports directly to ROUVY’s CRM Director and cooperates with the graphic design team, SOME specialists, and copywriters.
✔Your key performance indicators will be: Increased engagement with new and existing users, revenue growth through effective CRM campaigns, growth in the number of active users in the database, and knowledge of how to use the Bloomreach Engagement tool.

We offer you the chance to be a part of the "ROUVY Marketing Peloton" with a global impact.
The whole world will be your playground! 🌍

And the other benefits?

Flexible working hours
Budget allowance for personal development
3 extra days of holidays if participating in a ROUVY sporting trip
Entrance fee for cycling, running, triathlon, skiing races
Entrance fee for partner cycling races e.g. L'Etape
Multisport Card
Summer and winter teambuilding "ROUVY weekends"

The ROUVY team is full of friendly and sports enthusiasts.
Are you ready for the challenge? 😉

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ROUVY

CRM Specialist