CRM Manager

Bookbot is the largest re-commerce bookstore in the Czech Republic, with over 10 million sold books. Every day, we sell 25,000 books to new homes. We operate across 9 markets (CZ, SK, AT, DE, ES, IT, FR, NL, BE) and deliver to 40 countries worldwide. Our warehouse is the 3rd largest second-hand book facility in the world, and we are the 16th fastest-growing tech startup in the CEE region.

We are looking for an extraordinary CRM Manager. To drive our international revenue growth via CRM marketing.

Sounds exciting? Take a look at the position and join us in conquering the European book market!.

What will you do

• Own and develop CRM marketing across all markets (currently 9 countries).

• Your KPIs: increase the proportion of customers who make a second order by 6% and the retention order rate by 4% within three months.

• Optimise and expand existing automations, improving onboarding, post-purchase, reactivation and loyalty scenarios to increase efficiency and impact on CLV.

• Launch new onboarding and retention flows for different customer segments.

• Reporting and measuring the impact of CRM activities (Power BI, SQL) by introducing dashboards and regularly evaluating KPIs.

• Personalise content and book recommendations (based on purchase history, genre or author) in emails and other channels.

• Connecting CRM with paid channels (Meta, Google, remarketing) for cross-channel retention.

• Cooperate with internal Copywriter, E-mail Content Specialist and other. You will report directly to Head of Performance Marketing, Ksenia. We also have internal Data and IT team.

About you

• You can generate revenue by never-ending efforts to improve things and trying new approaches.

• Strong ownership of results, constantly looking for ways to perform better.

• Ability to build and manage complex automation and customer journeys (onboarding, post-purchase, reactivation, loyalty).

• Experience with CRM platforms (ideally Bloomreach) and customer database segmentation.

• Data-driven mindset and advanced data work: creating dashboards, monitoring KPIs, cohorts, RFM analysis, evaluating the impact of campaigns on CLV, repeat rate, retention, SQL basics – can independently extract and analyze data.

• Czech C1, English B2

• You prefer working on-site along the rest of the team.

Nice-to-have:

• Knowledge of working with recommender algorithms/content personalization.

• Ability to use CRM segments in performance marketing (lookalike audience, retargeting).

• Experience with loyalty programs and their optimization.

TechStack

• Bloomreach

• PowerBI + Metabase

• G-Suite

What we offer

• Our budget is 70.000 - 100.000 CZK a month for this position.

• Huge freedom, but also responsibility for overall CRM Marketing in a super-fast-growing company across 9 European markets.

• Opportunity to develop and own a channel with significant impact on business, working with a million+ customer database.

• An environment where you'll learn a lot, and learn quickly. You'll tackle unique problems, and your work will have a visible impact.

• Work in a well-established and really fast-growing scale-up that continues to grow for several years in a row. Check out our CEO's post here.

• 20% discount on books, VIP tariff for the sale of books, parking near the offices in Kolbenova metro station, Individual development budget, Multisport card, filtered coffee.

• Extra annual leave after one and two years of cooperation

Sounds perfect? Send us your CV or link to your Linkedin profile.