Marketing Manager
Job description, responsibilities and duties
Webglobe is a leading digital service provider in the region, serving 120,000+ customers and scaling fast. We’re looking for a Marketing Manager with deep curiosity for automation, CRM, and data-driven growth, who knows how to turn ideas into repeatable, high-performance acquisition and retention systems.
This role goes beyond launching campaigns; you'll help engineer the marketing stack that fuels revenue. From Hubspot automation workflows and lifecycle journeys, to lead scoring models, multi-channel automation, and RevOps collaboration you’ll operate where creativity meets data, and where growth becomes measurable.
If you’re excited by building scalable operations for a challenger brand becoming a market leader, this is your chance.
Key responsibilities:
Build and optimize automation workflows (lead nurturing, onboarding, re-engagement, upsell)
Develop lead scoring models to improve Sales alignment and prioritize intent audiences
Support RevOps processes (data quality, lifecycle stage definitions, funnel health, routing rules).
Improve customer journey touchpoints through triggered emails, behavioural nudges, and personalized flows
Work with Product and Sales to ensure CRM workflows reflect accurate offers, lifecycle stages, and business rules
Effectively communicate upcoming changes and activities to key company stakeholders
Co-create and execute multi-channel marketing plans by segment and product line
Own performance for assigned campaigns, including planning, execution, reporting, and P&L
Analyze funnel data, attribution insights, and cohort metrics to optimize performance
Create briefs, coordinate execution, and ensure campaigns launch at quality
Manage the marketing calendar (promotions, product launches, brand campaigns)
Identify growth opportunities and emerging trends across acquisition, retention, and automation
Benefits:
- A friendly and informal atmosphere in a fast-growing market leader
- Competitive compensation and benefits
- Multisport card
- Mobile tariff
- A great place to learn and boost your career
- Possibility to work remotely or from any of our offices in Czechia or Slovakia
- Flexible working hours
- 25 days of vacation
Desired qualifications and experience
5+ years of experience in digital/integrated marketing, preferably in tech / data-driven industries
Hands-on experience with CRM and automation platforms (HubSpot, MailKit, or similar tools).
Solid understanding of lead scoring, lifecycle stages, nurturing flows, segmentation, and customer journeys
Comfortable with analytics (GA4, Looker Studio, data dashboards, KPI tracking)
Ability to structure campaigns, write clear briefs, and align cross-functional teams across Sales, Product, Dev
Experience with strategy planning, budgeting, calendars, and iterative optimization
English proficiency and Slovak or Czech native speaker