B2B SEO specialist - Global sales digitalization team

Hybrid
Prague
Full-time

Who are we looking for?

We are looking for a strategic Global SEO Specialist to enhance product data for our partners’ B2B web shops and act as a trusted SEO advisor to local sales and marketing teams. A major part of this role involves educating teams, embedding SEO best practices, and ensuring product materials are optimized for digital sales. If you have a passion for SEO, content strategy, and driving digital growth, we want to hear from you!

Who is LEDVANCE, you ask?

LEDVANCE is a global leader in lighting solutions, offering one of the most extensive portfolios of products for professionals and end-users. Operating in over 140 countries, we combine innovation and sustainability to deliver exceptional results, as seen in projects like the BayArena, London’s Kings Cross station, and the NorSea polar station. With a strong global presence, we are committed to long-term partnerships and delivering excellence in every aspect of our business.

What is going to be your responsibility?

Conduct thorough keyword research and analysis to guide the development of SEO strategies aligned with our B2B commerce objectives, particularly in multilingual contexts.
Explore the possibility of leveraging AI tools for local execution of SEO strategies across various languages, ensuring tailored approaches that cater to diverse markets.
Develop and implement effective on-page and off-page SEO strategies to improve search engine rankings for the product pages and content pages on our partners' B2B webshops.
Collaborate with cross-functional teams to ensure SEO best practices are integrated into the product data we provide.
Perform regular SEO audits to identify areas for improvement and optimization within the product data that is exchanged with our partners.
Monitor, analyze, and report on SEO performance metrics using tools such as Google Analytics, SEMrush, or Ahrefs, providing actionable insights for continuous improvement. You will have the freedom to choose your own SEO stack and will be responsible for laying the foundational framework. Once established, you will guide teams across the organization in effectively utilizing these tools and best practices in their daily work.
Optimize product data, metadata, and content for SEO, ensuring alignment with best practices to improve visibility on our partners’ webshops and drive conversions.
Support and empower local marketing teams on SEO best practices, providing guidance on optimizing their content and campaigns for search visibility.
Conduct competitor analysis to benchmark our performance and identify opportunities for differentiation in the marketplace.

What are we expecting of you?

Ability to guide teams in writing product descriptions that are both SEO-optimized and conversion-focused, including crafting Unique Selling Points (USPs) that enhance digital sales.
Proven experience in SEO with a strong focus on B2B e-commerce
Experience in developing and implementing multilingual or global SEO strategies, with a strong understanding of the language-dependent nature of SEO.
Excellent analytical skills, with the ability to interpret data and translate findings into actionable strategies.
Strong communication and interpersonal skills to collaborate effectively with internal teams and external partners.
Experience with SEO tools and software to conduct keyword research, track performance, and analyze competitors.
A results-driven mindset with a passion for driving improvements in digital sales through enhanced online visibility.
Ability to uplift local teams by providing structured training and ongoing SEO support.
Ability to create and customize your own SEO toolbox based on previous experience and current trend research.
You remain patient yet persistent, knowing that uplifting local teams in a traditional business environment takes time. You trust your own expertise to push forward and make progress, even when faced with resistance.

And what is LEDVANCE offering?

Competitive salary and opportunities for growth.
One extra week of holiday on top. (25 days in total)
You will be part of a fast-growing international digital team of open-minded and friendly people.
Hybrid work model
Multisport Card and meal benefits.
Yearly Flexi passes.
Awesome colleagues and a guaranteed team spirit.
LEDVANCE products with employee discounts.

Ready to H1 your SEO career?

Join our vibrant team at LEDVANCE and contribute to the future of lighting solutions worldwide. Apply now by submitting your resume. We are looking forward to hearing from you!