CRM Specialist

Prague
Full-time
Updated at 10. 06. 2026

Powered locally and aligned globally, Publicis Production EMEA Hub forms the regional backbone of Publicis Production. With over 1.200 talented professionals based in the Czech Republic, Bulgaria, Hungary, Poland, the UK, and Mauritius, we enable smarter, faster, and more connected content delivery for global brands. Our integrated capabilities include post and primary production, versioning, commerce, web development, CRM, and language services. As part of the global Publicis Production network, our mission is to transform production into a true growth driver. By combining tech, data, automation, and AI, we deliver intelligent content at scale. We are proud to power Publicis Groupe’s ambition to build the world’s best global integrated production offering.

Overview

In this role, you will be responsible for managing and optimizing our Customer Relationship Management (CRM) system to enhance customer engagement, retention, and overall satisfaction.

Responsibilities

Oversee the day-to-day operation and management of the CRM system.
Ensure data integrity, accuracy, and compliance with relevant data protection regulations.
Segment customer data based on various criteria to support targeted marketing campaigns.
Collaborate with marketing teams to define and execute personalized marketing strategies.
Plan, create, and execute CRM-driven marketing campaigns to drive customer engagement and retention.
Utilize CRM tools to deploy and track the performance of campaigns.
Provide training to CRM users within the organization.
Own the documentation related to the campaigns and CRM environment.
Serve as a point of contact for CRMrelated inquiries and technical support.
Monitor and analyse CRM performance metrics, providing insights and recommendations for improvement.
Generate reports on campaign effectiveness and customer behaviour.
Implement and optimize CRM automation workflows to streamline processes.
Configure CRM workflows to improve efficiency and user experience.
Ensure seamless data flow between CRM and other business applications.
Stay informed about industry trends and best practices in CRM management.
Propose and implement enhancements to optimize CRM processes.

Qualifications

Bachelor’s degree in Marketing, Business, Information Technology, or a related field.
Proven experience as a CRM Specialist or in a similar role.
Proficiency in CRM platforms (e.g., Salesforce, HubSpot, Microsoft Dynamics), along with strong data management and analytical skills.
Solid understanding of marketing principles and the customer lifecycle, as well as experience with CRM integration and customization, marketing automation tools, and A/B testing or data-driven marketing strategies.
Familiarity with data protection regulations (e.g., GDPR) and a high attention to detail with a strong focus on quality and delivery.
Excellent communication and interpersonal skills.
Czech language proficiency (fluent preferred).

Nice to have

Certification in CRM or related marketing automation platforms is a plus.

We can offer You:

Great team of friendly colleagues always happy to share their professional know-how and offer a helping hand.
International environment yet without a complicated hierarchy where a daily direct approach to the management is possible.
High level of independence and freedom to show your talent, deliver meaningful results, and come up with innovative ideas.
Playing a recognized and respected role on global projects for top Client(s) within the informal, result-oriented digital culture team.
Priority is given to Your professional development and education, certifications, and training.
Opportunity to learn and grow, especially within the data, digital marketing, and international cooperation domains.
Using tools that only the biggest global players and a limited number of people do.
New great offices near Palmovka (DOCK in IV), full of friendly people, dogs, snacks, and anything you need to be happy at work.
Flexibility to choose and mix remote and office work, 5 weeks of holidays, and several “My Days” for personal time.
Publicis Care benefit scheme to choose from, including meal allowances and pension or life insurance contributions, as well as compensation for incapacity for work, a MultiSport card, stays at the company cottage, and other benefits.

At Publicis Groupe, we value diversity and invite all candidates to apply, regardless of age, gender, sexual orientation, religion or lack thereof, origin or disability.