CRM & Retention Specialist

Prague
Full-time

Invity is a MiCA-licensed Bitcoin app built on the technological foundation of SatoshiLabs and Trezor. We have over 30,000 registered users. This role is critical ☝️ without it, users slip through the app before they ever understand its value. We're looking for someone to own the entire lifecycle from first install to long-term investor.

You report directly to the CEO.

👉 What you'll do

Retention (80 %)

Design and launch onboarding sequences
Build user segmentation based on behaviour
Own and optimise the CRM tool (we use Braze)
Set up A/B tests and iterate based on data
Build win-back campaigns for churned users
Track metrics and report to the CEO weekly
Be creative and propose ideas for promotions for activations

Data, analytics & product collaboration (20 %)

Own the retention dashboard
Identify segments with the highest churn risk and propose concrete interventions
Be the voice of the user in product discussions
Work closely with product on the onboarding flow
Participate in sprint reviews and bring retention and engagement data to product prioritisation decisions

💪 About you

5+ years of experience in lifecycle marketing, CRM or a retention role
Proven hands-on experience with a CRM tool (Braze, Customer.io, Klaviyo or similar)
Analytical thinking = you can read data, identify a problem and propose a solution
Ability to write clearly and persuasively in English

Nice to have:

Direct experience with Braze
Background in fintech, crypto or subscription app environment
SQL at the level of independent analyses (cohorts, retention, funnel)
Experience with Amplitude, Mixpanel or a similar product analytics tool

🤝 What we offer

Direct impact on strategy = no bureaucratic layer between you and the CEO
Strong technological background of SatoshiLabs / Trezor
Room to build things from scratch, not maintain someone else's systems
A collaborative team where your voice and ideas matter
A mission-driven culture focused on innovation and impact
Startup agility, global audience

👋 Sounds good?

Then we want to hear from you! Just submit your CV, together with a cover letter. We’ll get in touch with you as soon as we review your application, most likely within a week.