Growth Marketing Manager (Demand Generation) - B2B Customer Context Software

On-site, Hybrid
Prague + 1 more
Full-time
Updated at 05. 03. 2026

Are you done optimizing campaigns for vanity metrics? Are you a marketer who thinks in the pipeline, not just impressions? Experienced with PLG and Enterprise?

Build the demand engine for the modern Customer Context Platform!

We're building the customer context layer for the agentic era. Companies are drowning in disconnected customer data. Their marketing teams can't personalize. Their product teams can't prioritize. Their AI agents can't reason. The missing piece is the same: a unified, live, governed view of every customer.

Meiro gives that context to humans and AI agents alike - capturing signals from every touchpoint, resolving identity, and delivering one customer truth to everyone and everything that needs it. We're a multi-product platform - which means you'll be speaking to CDOs and engineers one day, and CMOs and growth leads the next.

Your job is to make sure the right companies find us, experience the product, and become enterprise customers.

👀 Who we are?

Meiro is a global Customer Data & Experience Platform operating across EMEA and APAC, with customers in markets including Australia, Indonesia, Saudi Arabia, and Central Europe (including the Czech Republic). We partner with category leaders in Banking & Insurance, Travel & Tourism, Retail & E-commerce, Media, Publishing, and more. 🌏 🌍

Our customers operate in complex, regulated environments where data, privacy, and measurable business impact matter. They don’t buy software to experiment - they buy it to drive revenue, efficiency, and long-term advantage.

☀️ What's waiting for you?

This is an individual contributor role - but not a siloed one. You'll be embedded in daily collaboration with sales, product, and engineering, shaping how Meiro goes to market across every touchpoint. You will own demand generation globally. You have two weapons at your disposal: a Product-Led Growth motion that lets prospects experience Meiro firsthand, and targeted multi-channel campaigns that put us in front of enterprise buyers. You use both to generate a qualified enterprise pipeline.

Run Campaigns That Create Pipeline (40%): You plan and execute multi-channel campaigns -paid, content, ABM, events, partnerships - targeting both technical buyers (CDOs, CIOs, Heads of Product) and marketing buyers (CMOs, growth teams) at high-value accounts. You own channel strategy, budget allocation, and creativity. Every campaign has a pipeline target, not a lead target.
Drive and Convert PLG into Enterprise Pipeline (35%): You drive signups into our self-serve product - through paid, organic, community, content, and partnerships - targeting the right personas at the right companies. From there, you work hand-in-hand with product and engineering to shape the PLG funnel as your demand gen channel. They own the in-product experience; you own the growth loops around it - who we attract, how we nurture them, and when a product-qualified signal becomes a sales conversation. You connect PLG activity to the enterprise pipeline and make sure no high-intent signal goes to waste.
Measure, experiment, scale (25%): You know your customer acquisition cost, pipeline velocity, and conversion rates at every stage. You run experiments weekly, kill what doesn't work, and double down on what does. You report on revenue impact, not activity.

🎯 The experience & skills you'll bring

You think in pipeline, not leads: You know that 1,000 garbage MQLs are worth less than 10 accounts that actually convert. You design campaigns around quality, intent signals, and ICP fit
You've worked with PLG and enterprise sales: You've seen how self-serve product usage generates enterprise buying signals. You know what a PQL is and how to act on one.
You can talk to both sides of the org: You're comfortable marketing to deeply technical buyers (Warehouses, ETL, APIs, CDPs) and to marketing/growth buyers (personalization, activation, campaign orchestration). You don't need to be an engineer, but you need to earn credibility with both audiences. Bonus: you've marketed developer tools, data infrastructure, or MarTech before.
You're a Full-Stack demand gen operator: You have 3+ years running demand generation in B2B Software. You've managed paid channels, built nurture workflows, launched ABM plays.
You're AI-Native: You don't just "use AI tools" - you think with them. You use AI to move at 2x speed across content, research, analysis, and creativity. You can vibe-code a landing page from concept to copy to design to live CTA without waiting for a designer or a developer. If you're still doing things manually that AI can do better, this isn't the role.
You marry creativity with rigor: You can write a killer headline and build a proper attribution model. Left brain, right brain - you use both.
Having hands-on experience with Google Ads/Microsoft Ads, LinkedIn paid channels.
Region & Language: You have experience marketing to international markets - Europe, US, Middle East, or beyond. You understand that buying cycles, channels, and messaging vary dramatically across regions. Your English is flawless (native/near-native); additional languages are a plus.

🤝 What are we offering?

Market the future: The modern customer context platform is defining the next decade of how companies understand and act on customer data. You'll be generating demand for something the market genuinely needs - not manufacturing hype for a commodity.
Build from the ground up: You won't inherit someone else's playbook - you'll write your own and see the direct impact on revenue.
Prague office: Join a team of smart, ambitious, and kind people in the heart of Prague. We are obsessed with customer data, we celebrate our wins together, and we leave the corporate BS at the door. Although we mostly work remotely, we love getting together from time to time - for team on-sites, team lunches, or just to catch up over drink.
Real ownership over revenue, delivery and outcomes.
Performance-based compensation linked to results.
A company that values impact over optics.

💜 What do we stand for?

Ownership: you own outcomes, not just tasks.
Openness: honest conversations, no politics.
Respect & selflessness: strong teams beat strong egos.
Growth: personal, professional, and organisational.
Impact: quality over quantity, always.

Are you done optimizing campaigns for vanity metrics? Are you a marketer who thinks in the pipeline, not just impressions? Experienced with PLG and Enterprise?

Build the demand engine for the modern Customer Context Platform!

Your job is to make sure the right companies find us, experience the product, and become enterprise customers.

👀 Who we are?

☀️ What's waiting for you?

Run Campaigns That Create Pipeline (40%): You plan and execute multi-channel campaigns -paid, content, ABM, events, partnerships - targeting both technical buyers (CDOs, CIOs, Heads of Product) and marketing buyers (CMOs, growth teams) at high-value accounts. You own channel strategy, budget allocation, and creativity. Every campaign has a pipeline target, not a lead target.
Drive and Convert PLG into Enterprise Pipeline (35%): You drive signups into our self-serve product - through paid, organic, community, content, and partnerships - targeting the right personas at the right companies. From there, you work hand-in-hand with product and engineering to shape the PLG funnel as your demand gen channel. They own the in-product experience; you own the growth loops around it - who we attract, how we nurture them, and when a product-qualified signal becomes a sales conversation. You connect PLG activity to the enterprise pipeline and make sure no high-intent signal goes to waste.
Measure, experiment, scale (25%): You know your customer acquisition cost, pipeline velocity, and conversion rates at every stage. You run experiments weekly, kill what doesn't work, and double down on what does. You report on revenue impact, not activity.

🎯 The experience & skills you'll bring

You think in pipeline, not leads: You know that 1,000 garbage MQLs are worth less than 10 accounts that actually convert. You design campaigns around quality, intent signals, and ICP fit
You've worked with PLG and enterprise sales: You've seen how self-serve product usage generates enterprise buying signals. You know what a PQL is and how to act on one.
You can talk to both sides of the org: You're comfortable marketing to deeply technical buyers (Warehouses, ETL, APIs, CDPs) and to marketing/growth buyers (personalization, activation, campaign orchestration). You don't need to be an engineer, but you need to earn credibility with both audiences. Bonus: you've marketed developer tools, data infrastructure, or MarTech before.
You're a Full-Stack demand gen operator: You have 3+ years running demand generation in B2B Software. You've managed paid channels, built nurture workflows, launched ABM plays.
You're AI-Native: You don't just "use AI tools" - you think with them. You use AI to move at 2x speed across content, research, analysis, and creativity. You can vibe-code a landing page from concept to copy to design to live CTA without waiting for a designer or a developer. If you're still doing things manually that AI can do better, this isn't the role.
You marry creativity with rigor: You can write a killer headline and build a proper attribution model. Left brain, right brain - you use both.
Having hands-on experience with Google Ads/Microsoft Ads, LinkedIn paid channels.
Region & Language: You have experience marketing to international markets - Europe, US, Middle East, or beyond. You understand that buying cycles, channels, and messaging vary dramatically across regions. Your English is flawless (native/near-native); additional languages are a plus.

🤝 What are we offering?

Market the future: The modern customer context platform is defining the next decade of how companies understand and act on customer data. You'll be generating demand for something the market genuinely needs - not manufacturing hype for a commodity.
Build from the ground up: You won't inherit someone else's playbook - you'll write your own and see the direct impact on revenue.
Prague office: Join a team of smart, ambitious, and kind people in the heart of Prague. We are obsessed with customer data, we celebrate our wins together, and we leave the corporate BS at the door. Although we mostly work remotely, we love getting together from time to time - for team on-sites, team lunches, or just to catch up over drink.
Real ownership over revenue, delivery and outcomes.
Performance-based compensation linked to results.
A company that values impact over optics.

💜 What do we stand for?

Ownership: you own outcomes, not just tasks.
Openness: honest conversations, no politics.
Respect & selflessness: strong teams beat strong egos.
Growth: personal, professional, and organisational.
Impact: quality over quantity, always.

Meiro.io

Growth Marketing Manager (Demand Generation) - B2B Customer Context Software

👀 Who we are?

☀️ What's waiting for you?

🎯 The experience & skills you'll bring

🤝 What are we offering?

💜 What do we stand for?

👀 Who we are?

☀️ What's waiting for you?

🎯 The experience & skills you'll bring

🤝 What are we offering?

💜 What do we stand for?

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