Growth Marketing Manager for meteoblue apps🌤️
We’re looking for new teammates to work on projects for our meteoblue subsidiary.
Windy.com and meteoblue are the world’s trendiest weather platforms.
We provide freely accessible weather data and visuals through our websites and apps to many millions of users worldwide.
Our success in the growing weather market is built on the highest publicly documented accuracy, the widest selection, a unique time range, worldwide availability, and easy access to our data and images, as well as on our unique visualizations.
In our small team, we have motivated and talented programmers who enjoy tackling such challenges.
This position is based in Prague, CZ , or remote (within the EU ).
Tasks and responsibilities
- Conduct keyword research and competitor analyses to identify ranking opportunities.
- Optimise app metadata (title, keywords, descriptions, screenshots, preview videos) for different countries and languages.
- Plan and manage A/B testing of creatives and store elements (videos, screenshots, descriptions).
- Monitor app performance, rankings, and visibility using ASO tools.
- Work closely with designers, product managers, and developers on app store updates.
Required skills
- 3+ years of experience in mobile marketing.
- Strong knowledge of Apple App Store and Google Play Store ecosystems.
- Hands-on experience with ASO tools (e.g., AppTweak, Sensor Tower, Data.ai, MobileAction, etc.).
- Experience running A/B tests and analysing user acquisition funnels.
- Strong analytical skills and data-driven mindset.
- Excellent command of written and spoken English, ability to create production-ready marketing copy and communicate efficiently in an international team.
Nice to have
- Experience of paid user acquisition (Google Ads and Apple Search Ads).
- Experience of working in the global market and localisation strategies.
- Experience of working with weather apps.
- Knowledge of German, Spanish or French would be an advantage.