Digital Marketing for Juniors
When it comes to digital marketing, are you ready to dive in headfirst and hunt with the sharks? Well, before getting wet, you first need to know how to swim! Whether you want to be a PPC specialist, SEO manager, or create content for social networks or lead projects, there are some marketing basics you need to know inside and out.
Before writing your first brief or setting your first performance ad, to be a true performance marketer, being educated on the essential laws of marketing is an absolute must! Otherwise, you’ll certainly drown.
Marketing Books
There are currently two marketing Bibles. The first is Marketing Management from Kotler. Every shark should have it in their library. No book is cited more often in the worlds of academic marketing. Moreover, it is also published in Czech! The first edition was published in 1967, and the 15th edition is currently on the shelves.
Online Marketing Courses
Online courses cover up-to-date trends and best practices that books can not. Luckily, there are lots of great marketing resources available for absolutely free on the Internet.
Marketing Podcasts
Like learning on your way to school or work? Then podcasts are ideal! One of the best podcasts in our country is definitely Jiří Rostecký (Young Entrepreneur). Excellent interviews on marketing as well as business.
Marketing Events
There are lots of marketing conferences and events (but not all are suitable for juniors). It is definitely worth checking out Barcampy. Last year, they were in Prague, Ostrava, Pilsen, and Kolín. Not only is the admission free, but there are lots of marketing firms and professionals. Ideal for networking!
Marketing: Who to follow?
Twitter is hands down the social media of choice in the worlds of marketing and startups. If you're not on it yet, what are you waiting for?. There’s nowhere else on the web you can get news and conference updates quicker. Here are some accounts you should be watching:
Films and series for marketers
Marketing is a dynamic field where you always have more to learn (but you also need to relax from time to time). One of our top recommendations this year is definitely the seven-part mini-series, The Loudest Voice (inspired by the founder of Fox News).