There are currently two marketing Bibles. The first is Marketing Management from Kotler. Every shark should have it in their library. No book is cited more often in the worlds of academic marketing. Moreover, it is also published in Czech! The first edition was published in 1967, and the 15th edition is currently on the shelves.
There are lots of marketing conferences and events (but not all are suitable for juniors). It is definitely worth checking out Barcampy. Last year, they were in Prague, Ostrava, Pilsen, and Kolín. Not only is the admission free, but there are lots of marketing firms and professionals. Ideal for networking!
Twitter is hands down the social media of choice in the worlds of marketing and startups. If you're not on it yet, what are you waiting for?. There’s nowhere else on the web you can get news and conference updates quicker. Here are some accounts you should be watching:
Marketing is a dynamic field where you always have more to learn (but you also need to relax from time to time). One of our top recommendations this year is definitely the seven-part mini-series, The Loudest Voice (inspired by the founder of Fox News).