One of our fastest growing clients is seeking a Marketing Manger with B2C experience to help them rapidly scale their product for global sales.
Are you a Marketing Manager experienced in digital marketing for consumer tech (B2C) products? Are you a Marketing Manager who has experience driving customer acquisition for a consumer (B2C) product? If you’re a Marketing Manager who has driven explosive growth (via digital marketing and other channels) for a consumer web product, this digital marketing focused Marketing Manager role could be a great fit. Based in central Columbus, this consumer startup company is disrupting a sector in consumer products which has been left unchanged for decades.
Their innovative platform is making a real impact in people's lives and empowering consumers to change their situation. With strong funding in place, they have been expanding their team and are currently looking to add a Marketing Manager (Digital Marketing focused) to help them become the leader in their space.
- Be obsessed with the customer – gather customer insights to identify how to market to them
- Develop new user acquisition channels - execution is key
- Be responsible for all marketing efforts for an entire business line
- Execute on digital marketing, direct response (paid, retargeting, social, SEO/SEM, direct mail, etc), consumer marketing strategy, market research, email strategy, and collateral creation
- Boost marketing funnel and conversion rates
- Work cross-functionally and with the executive team (Content, PR, Direct Response) to create a holistic consumer marketing strategy
- Cross over into product marketing as you work with the creative team to review the plans for building out the product
- You Will Need: experience in consumer and digital marketing (B2C marketing for a consumer product)
- An excellent data toolset, from forecasting to parsing results
- Proficiency with direct response channels
- A drive to get better through testing, and continuously developing better tests
- You Will Get: • Strong package + Great office space in central Columbus
- An opportunity to be a key player in an exciting company
- The intrinsic reward of making an impact at a company that is changing lives
For confidential consideration please email Lou Russo at LRusso@GreenKeyLLC.com